https://levison.co Sam Levison - Brand | Comms | Creative Mon, 26 Aug 2024 14:19:26 +0000 https://levison.co en https://levison.co/What-I-Do Tue, 27 Apr 2021 12:55:36 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/What-I-Do What I do I am an Ad Age award-winning brand strategist specialized in three areas:1. Brand strategy consulting2. Consumer identity &amp; cultural research3. Content &amp; comms for startupsCurrently: I am full time as Strategy Director at DCX Growth Accelerator. Wanna chat? Inquiries here. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/438e8b0734564622973e6c2f8c7c594eda3f1377834f544e65761a4acf3c7691/levison-logos.jpg" data-mid="216980472" border="0" src="https://freight.cargo.site/w/960/i/438e8b0734564622973e6c2f8c7c594eda3f1377834f544e65761a4acf3c7691/levison-logos.jpg" /> https://levison.co/DCX-copy Mon, 26 Aug 2024 14:19:26 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/DCX-copy Strategy Director DCX Growth Accelerator Brand Strategy / Consumer Research / Cultural Insights / Creative + Comms Returned to DCX in 2021 to lead the strategy department—expanding both its consulting/research offering and driving culture-leading creative work. Highlights include developing Ben &amp; Jerry’s first brand campaign of the 2020s, revitalizing Newman’s Own and leading multiple insights projects with PepsiCo across their beverage portfolio. All alongside the small-but-mighty DCX team and Doug Cameron. 2021-present <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/139cee0778ac386f1fd2eda9783a85b8473e80c9c790bc2adf394c71568fba41/Ben-Jerry-Wildpostings-2.jpg_.jpg" data-mid="216978494" border="0" src="https://freight.cargo.site/w/1000/i/139cee0778ac386f1fd2eda9783a85b8473e80c9c790bc2adf394c71568fba41/Ben-Jerry-Wildpostings-2.jpg_.jpg" /> https://levison.co/Work-Break Tue, 27 Apr 2021 13:23:45 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/Work-Break Some past work https://levison.co/Donut Fri, 09 Apr 2021 16:25:24 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/Donut DonutBrand Marketing / Product Communcation / Content / Corp Comm / Customer Insights Alongside founder-CEO Neel Popat, generated 20x user growth and 750x AUM growth in year one through paid + organic channels. Established brand positioning, messaging, tone of voice, UX communication and creative direction. Hands-on work across growth, content, product, advertising, brand strategy, CX, and corp comms. 2019-2021 <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/8f785a51dc21b64c29f46c8a0cc4e9e0cc75493504f874e7103697096fd8582a/SE-1.jpg" data-mid="105042563" border="0" src="https://freight.cargo.site/w/1000/i/8f785a51dc21b64c29f46c8a0cc4e9e0cc75493504f874e7103697096fd8582a/SE-1.jpg" /> https://levison.co/MatchaBar Fri, 09 Apr 2021 16:25:24 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/MatchaBar MatchaBarBrand Strategy / Creative Direction / Copywriting / Customer Insights Working alongside founders Max and Graham Fortgang to develop “The Voice of Matcha” across touchpoints, SKUs and countless campaigns&nbsp;for the matcha cafe-turned-CPG juggernaut.&nbsp;Major projects include the “Billboard Bottle” packaging, “Don’t Knock the Hustle” video campaign and Gift the Hustle social campaign. Plus, ongoing support for content, brand marketing and comms strategy leading up to and following $8M Series A. 2016-2021 <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/22a4e62909566b84e2da48b293ec6e84f559610688c972ea33841dad240aa923/Frame-2-1.png" data-mid="105041440" border="0" src="https://freight.cargo.site/w/1000/i/22a4e62909566b84e2da48b293ec6e84f559610688c972ea33841dad240aa923/Frame-2-1.png" /> https://levison.co/Freelance-Brand-Consulting Fri, 09 Apr 2021 17:45:58 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/Freelance-Brand-Consulting Brand Consulting Strategy / Copywriting / Creative Direction Close collaboration with founders to dial in value prop, brand positioning, product education and marketing efforts. Clients include:&nbsp;Koa skincare, Dose wellness shots, bots&amp;people automation platform and many others. 2018-present <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/41486bf3713ef5a15d064c26ff82348deaca9d310770aaa2af84f9c866e24dec/koa_dose.png" data-mid="104777154" border="0" src="https://freight.cargo.site/w/1000/i/41486bf3713ef5a15d064c26ff82348deaca9d310770aaa2af84f9c866e24dec/koa_dose.png" /> https://levison.co/DCX Fri, 09 Apr 2021 16:25:24 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/DCX Brand Strategist DCX Growth Accelerator Brand Strategy / Consumer Research / Cultural Insights / Creative + Comms 3 years of agency-side work on cultural branding and creative for leading global brands across tech and CPG including smartwater, Fiverr, evian, Indeed, Meetup, Harmless Harvest, Guinness and many others. All under the mentorship of the inimitable Doug Cameron and his team. 2015-2018 <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f452f6d979a11cc65dccde6d47ff21d2b722bb090fa187e297b61877f1a409b8/Fiverr-Meetings-Conflicts.jpeg" data-mid="104769510" border="0" src="https://freight.cargo.site/w/1000/i/f452f6d979a11cc65dccde6d47ff21d2b722bb090fa187e297b61877f1a409b8/Fiverr-Meetings-Conflicts.jpeg" /> https://levison.co/Work-Break-copy Tue, 27 Apr 2021 13:29:32 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/Work-Break-copy More about me https://levison.co/Music-DJing Fri, 09 Apr 2021 17:14:33 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/Music-DJing Music DJ, producer and music curator under the moniker Son of Lee. Playing records at Outer Heaven, Ponyboy, Golden Pudel (DE), Kitkat Club (DE) and many others.Physical and digital releases on independent labels Dailysession, Rocksteady Disco, Interference Pattern, Toucan Sounds and Disco Bizarre. 2015-present <img width="3600" height="2700" width_o="3600" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ffaf6bd63f5bd704e91a9143d470175d1717f671472b5123617d4f5dee904d03/_JEC5308-good.JPG" data-mid="104774149" border="0" src="https://freight.cargo.site/w/1000/i/ffaf6bd63f5bd704e91a9143d470175d1717f671472b5123617d4f5dee904d03/_JEC5308-good.JPG" /> https://levison.co/NBC-Page Wed, 21 Apr 2021 12:25:38 +0000 Sam Levison - Brand | Comms | Creative https://levison.co/NBC-Page NBC Page Highlights include: - Pulling confused people off the street to join The Tonight Show audience - Working alongside the whip smart and generous teams at CNBC Longform Unit and Mad Money - Staging table reads of ‘The Office’ in the actual Page Office between gigs- Directing Jeff Goldblum...to the bathroom outside Studio 8H - Escorting Aretha Franklin to NBC’s cafeteria for ‘her favorite sandwich’ 2014-2015 <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/1c6947be77ebea0f2422d6413b4fc913ad6f3f2987c994dc1466faba003938f5/nbc-page-shot.jpeg" data-mid="105961925" border="0" src="https://freight.cargo.site/w/1000/i/1c6947be77ebea0f2422d6413b4fc913ad6f3f2987c994dc1466faba003938f5/nbc-page-shot.jpeg" />