Sam Levison
Here to build iconic brands.
Strategist/consultant/writer/DJ/entrepreneur always looking for more slash roles to achieve self-parody.
Based in Brooklyn.
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What I do
I am an Ad Age award-winning brand strategist specialized in three areas:
1. Brand strategy consulting
2. Consumer identity & cultural research
3. Content & comms for startups
Currently: I am full time as Strategy Director at DCX Growth Accelerator.
Wanna chat? Inquiries here.
I am an Ad Age award-winning brand strategist specialized in three areas:
1. Brand strategy consulting
2. Consumer identity & cultural research
3. Content & comms for startups
Currently: I am full time as Strategy Director at DCX Growth Accelerator.
Wanna chat? Inquiries here.
Strategy Director
DCX Growth Accelerator
Brand Strategy / Consumer Research / Cultural Insights / Creative + Comms
Returned to DCX in 2021 to lead the strategy department—expanding both its consulting/research offering and driving culture-leading creative work.
Highlights include developing Ben & Jerry’s first brand campaign of the 2020s, revitalizing Newman’s Own and leading multiple insights projects with PepsiCo across their beverage portfolio.
All alongside the small-but-mighty DCX team and Doug Cameron.
DCX Growth Accelerator
Brand Strategy / Consumer Research / Cultural Insights / Creative + Comms
Returned to DCX in 2021 to lead the strategy department—expanding both its consulting/research offering and driving culture-leading creative work.
Highlights include developing Ben & Jerry’s first brand campaign of the 2020s, revitalizing Newman’s Own and leading multiple insights projects with PepsiCo across their beverage portfolio.
All alongside the small-but-mighty DCX team and Doug Cameron.
2021-present
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Donut
Brand Marketing / Product Communcation / Content / Corp Comm / Customer Insights
Alongside founder-CEO Neel Popat, generated 20x user growth and 750x AUM growth in year one through paid + organic channels.
Established brand positioning, messaging, tone of voice, UX communication and creative direction. Hands-on work across growth, content, product, advertising, brand strategy, CX, and corp comms.
Brand Marketing / Product Communcation / Content / Corp Comm / Customer Insights
Alongside founder-CEO Neel Popat, generated 20x user growth and 750x AUM growth in year one through paid + organic channels.
Established brand positioning, messaging, tone of voice, UX communication and creative direction. Hands-on work across growth, content, product, advertising, brand strategy, CX, and corp comms.
2019-2021
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MatchaBar
Brand Strategy / Creative Direction / Copywriting / Customer Insights
Working alongside founders Max and Graham Fortgang to develop “The Voice of Matcha” across touchpoints, SKUs and countless campaigns for the matcha cafe-turned-CPG juggernaut.
Major projects include the “Billboard Bottle” packaging, “Don’t Knock the Hustle” video campaign and Gift the Hustle social campaign.
Plus, ongoing support for content, brand marketing and comms strategy leading up to and following $8M Series A.
Brand Strategy / Creative Direction / Copywriting / Customer Insights
Working alongside founders Max and Graham Fortgang to develop “The Voice of Matcha” across touchpoints, SKUs and countless campaigns for the matcha cafe-turned-CPG juggernaut.
Major projects include the “Billboard Bottle” packaging, “Don’t Knock the Hustle” video campaign and Gift the Hustle social campaign.
Plus, ongoing support for content, brand marketing and comms strategy leading up to and following $8M Series A.
2016-2021
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